Recently, I had the pleasure of driving with Joe Wadsworth in the Brighton to London Eco-Rally. Aside from being a great co-driver, he’s also partly responsible for waving the flag for the ingenious Firewinder.
Here, Joe shares his views on renewable and sustainable energy, as well as letting us into the secrets behind one of the hottest eco-products to hit the market this year.
Q – What is the Firewinder, who invented it and tell us more about them?
A Firewinder is a wind powered lantern – the Original Windlight. It was conceived by the founder of the Firewinder Company, Tom Lawton, and resembles a three foot high pasta twist with LEDs on the edges that light up when it spins in the wind. Firewinder breathes with the wind, the greater the windspeed the brighter the lights.
The boys at Rapanui are back again with an expansion on their successful competition of 2008 to source up-and-coming designers. For their 2010 Collection, due for release this summer, the lads have made entries available to all.
Mart and Rob were inspired to open the doors to the Rapanui design studio after appointing Eve Ottaway; a recent fashion technology graduate, her insane enthusiasm for the brand made hiring her and putting her in charge of sourcing for 2010 a no-brainer.
Eve has developed a national program to encourage students to get involved and has been up to her neck in PDFs, TIFs, and the rest since. Rob and Mart have decided to keep her busy by opening the competition up to graphics graduates, artists, and doodlers globally.
Rob explained, “We felt at first that the student population was a great way to source new artwork, the universities and art colleges of the UK are brimming with talent. The students get the opportunity to work with a global brand and we get access to the hottest talent.”