The world of celebrity is so mightily powerful; in truth, it’s probably immeasurable.
One of my hopes in writing ‘The Book of Rubbish Ideas’ was that I might be able to tap into some of this energy and encourage changes in sustainable behaviour by showing how the international ‘stars’ do green!
These days, the definition of ‘celebrity’ seems to be in a perpetual state of evolution, as the parameters continue to open ever wider, so I’ll quote the current definition of one from Wikipedia.
‘A celebrity is a widely recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin verb “celebrere” but they may not become a celebrity unless public and mass media interest is piqued.’
People in the public eye can influence fashion changes, eating habits and beauty product purchases in a heartbeat and I think as a resource for encouraging positive eco-change, it remains relatively untapped, so hereto lays my quest!